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A fitness haven complete with gardens and a saltwater pool, the Highland Park Texas Equinox offers the luxury and high-performance that Highland Park expects and deserves.
Members pay $200 to $300 initiation fees and $160 to $250 monthly rates.
But what does that include?
The gym’s amenities, which include classes taught by former Olympians and spa treatments, eucalyptus steam rooms, complimentary parking . .
We can all agree its on the higher end compared to a Texas Family Fitness or a Workout Anytime style of gym.
When I worked out at this gym in Allen Texas I was paying 150 per month but that still doesn’t come close to these . . .
Equinox is more than a gym — it’s a fitness club. It’s a sanctuary for high achievers.
The average Equinox member visits 4 times per week, more than double the monthly attendance of the average American gym member.
So what does that say about a member?
Your choice of gym says something about you— your taste, your goals, and it becomes your identity.
Think Neiman Marcus.
You don’t just go to Neiman Marcus to shop for a new bag or dress.
You belong to something bigger.
They know your name.
They call you when a big shipment comes in because they know you’ll probably want an item set aside.
Its more than a function.
Hell, it has a champagne vending machine.
It becomes family – it becomes your identity.
Equinox is the Neiman Marcus of gyms.
Its the Dallas Country Club of gyms to be more locally specific.
It stands apart from the others.
And not only is that okay with you – that’s what you desire.
You’ll need to ditch the baggy sweatpants and tee you snagged off the Old Navy sale rack and opt for some high performance clothing.
You already knew that.
Here are some ideas:
If you are reading this during Christmas time, you’ll find they have some great specials that you won’t want to miss.
Also, if you are reading this, you might be taking the last sip of the green juice you made in your Omega Juicer grabbing the keys to your Porsche and heading off to Equinox for Pilates and a massage.
In that case, you might care less about the specials.
If you are a $30,000 millionaire living the Dallas life – you might want that special.
Or just grab their free 7 day pass and see if the life and lifestyle is up your (Highland Park) alley.
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Oh hey, you might also like these other articles focused on North Texas:
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